Starting Your Biz

So what’s the number one rule? Your potential customers are really not that interested in what you do and how you do it. What they really want to know is, what’s in it for them?

Getting Organized

I love my iPhone, and I’m always searching for great apps to make my work and my life more efficient. Here are the apps that I use most frequently for work, life and play

Continuing Education

Childbirth professionals can add another dimension to their practice and to their experiences serving women during pregnancy and postpartum by becoming more familiar with hypnosis and encouraging their clients to consider the use of hypnosis during pregnancy and birth.

Marketing

It helps to be really clear about who you want to serve with your birth business. If you are just starting out, you may have to take a guess for now and adjust your ideal client profile as you gain experience. What’s wonderful, though, about having your own practice is that you make changes at any time!

Building Connections

Natural Baby Pros is a valuable resource for families as well as childbirth professionals that was born with co-founder Jen Aliano’s vision of creating a virtual gathering place for childbirth professionals and families to connect. The site’s focus is on providing families with information “about the natural and alternative options in creating healthy, natural babies and moms.

Bringing Up Kids and a Business

When I began paying attention to my self care and search for “life balance” about seven years ago, I was encouraged by my coaches at the time to consider my life balance wheel. By filling in how satisfied or dissatisfied I was with different areas of my life, I could see how skewed and “off balance” I was and what areas I could focus on to, well, get in balance. If you could imagine rolling that wheel, it would be a really rocky ride.

Home Office

Balancing your home life while building your birth business takes practice and experimentation. Many birth professionals are also mothers of young children, and much of the work we do managing our businesses is at home while we’re also mothering and running the household. As business owners, how do we make time for it all?

Business Planning

So what’s the number one rule? Your potential customers are really not that interested in what you do and how you do it. What they really want to know is, what’s in it for them?

Selling Your Services

So what’s the number one rule? Your potential customers are really not that interested in what you do and how you do it. What they really want to know is, what’s in it for them?

Creating Structure

After I attend a birth, it’s important for me to process through it. Sometimes I ask my husband to listen, sometimes I call a fellow doula or mentor, and every time, I put pen to paper. My whole being runs the gamut of emotions

Time Management

Are you writing these emails from scratch every. Single. Time? If you are, consider creating email templates from those old emails so you can recycle them from here on out. Then when you need to send out responses or new emails, all you do is select your template, personalize it a little bit, and hit the send button!

Birth Pros Speak

For the first five years, my doula business finances were a mess! I was getting plenty of births, but I had no idea if I was making a profit, how much, and when it came to the end of the year, figuring out my expenses for tax time was just awful!

And then I stumbled on a product that has solved all most of my accounting problems. It’s called the “File-it!” calendar, and I’ve used it for the last five years with great success.

Values-Based Business

When I began paying attention to my self care and search for “life balance” about seven years ago, I was encouraged by my coaches at the time to consider my life balance wheel. By filling in how satisfied or dissatisfied I was with different areas of my life, I could see how skewed and “off balance” I was and what areas I could focus on to, well, get in balance. If you could imagine rolling that wheel, it would be a really rocky ride.