Should You Include Your Prices On Your Marketing Materials and Website?
Jan 26th, 2010 | By Darlene MacAuley | Category: Building Connections, doula business tips, Marketing, Selling Your Services, Setting Prices, Starting Your BizA question I hear often is, “Should I put my prices on my brochures and website?”
There are different opinions on this topic. I’ll offer you some practical information to consider, and you can choose what works best for you.
- If you’re doing print materials, it can be a pain to put prices on it because you’ll need to change your brochure if you change your prices in the future.
- If you add your prices on your brochures, if you change your rates and print up new brochures, you may have old ones floating around with your old prices and that could get confusing.
- You could choose to put the prices on your website and on your printed materials you can refer to your website for current pricing.
- On your website, if you choose to offer more than one package, is to say “my rates start at $XXXX.” This can at least give prospective clients your minimum rate.
- Rather than disclose your prices, invite people to contact you to explore the possibility of working together, and at that point you can offer your rate during the conversation.
- Think about this – do you want to compete on price alone, or do you want clients to hire you because of the value your services give them? This goes back to your unique message – what makes you so compelling that women need YOU to be their doula?
You can probably discern that there is no cut and dry answer. What feels best to you?
I’d love to hear what others think about this, so feel free to comment and share what has worked for you.
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I’m always checking out how people present their fees. I personally get really frustrated when cost isn’t listed anywhere. I’d have to really be sold to inquire.
I wouldn’t print prices but somewhere on the site I would list packages with tight copy and prices listed, but not the main focus.
If I were a main care provider like a midwife I wouldn’t list my prices online, but if I were a doula, cbe, masseuse etc. I would.
Yes, I get frustrated when fees are not listed too. I also agree that it’s also a good idea to have prices on one’s website but not printed materials. On printed materials I’d refer people to the website.
Personally, I have a few prices on my site but not all. Because I have low costs, I can put prices on my site without worrying about scaring folks away before they learn more. On the higher priced video productions, I don’t list those…mainly because there really isn’t a “set” price. Some of our services really do require a custom quote.