Business Planning

The Number One Rule To Remember When Marketing Your Birth Business

Apr 1st, 2010 | By Darlene MacAuley | Category: Business Planning, Marketing, Selling Your Services, Starting Your Biz, Values-Based Business, doula business tips

So what’s the number one rule? Your potential customers are really not that interested in what you do and how you do it. What they really want to know is, what’s in it for them?



Be SMARTER with your goals

Feb 24th, 2010 | By Darlene MacAuley | Category: Business Planning, Getting Organized

Yesterday you went through an exercise of visualizing your life one year from now and writing down goals to help get you there. Today we’ll just talk about goal setting in general. In order to create powerful goals, think of the acronym SMARTER



What Will It Take To Feel The Fire Within?

Feb 23rd, 2010 | By Darlene MacAuley | Category: Building Connections, Business Planning, Creating Structure, Law of Attraction, Life Balance

Stephen Covey says the “essence of these needs is captured in the phrase ‘to live, to love, to learn, to leave a legacy’.” Explore a new way of looking at self care and how it helps enable you to serve others in the work you do and the life you live.



How Balanced are the Various Areas of Your Life?

Feb 20th, 2010 | By Darlene MacAuley | Category: Business Planning, Life Balance

In order to have a successful business, it’s important to consider how successful you are in other areas of your life.



What Are Your Most Important Values?

Feb 18th, 2010 | By Darlene MacAuley | Category: Business Planning, Creating Structure

In order to help my coaching clients focus on and move toward their goals, I ask them to do a values clarification exercise. Some of you may ask doula clients to do a values clarification exercise to help them become clear on what is most important to them with regard to their upcoming birth. In the same way, clarifying your core values, or the characteristics that mean the most to you in life, can reap the following benefits for you



Reflection as Part of Business Planning

Feb 17th, 2010 | By Darlene MacAuley | Category: Business Planning, Values-Based Business

Sometimes in order to create a clear vision for the future, you need to reflect on the past. Today, I offer some powerful questions to reflect upon what happened in the last twelve months.



How To Be Taken Seriously In Your Doula Business – 5 Tips

Feb 1st, 2010 | By Darlene MacAuley | Category: Business Planning, Creating Structure, Customer Service, Getting Organized, Marketing, Resources, Starting Your Biz

So you want to be a doula. A Savvy one at that. I’d like to offer you 5 tips to help you be taken seriously as a business owner:



Life After the Doula Training Workshop – Part 2: Research Requirements to Start Business

Jan 2nd, 2010 | By Darlene MacAuley | Category: Business Planning, Starting Your Biz, doula business tips

Welcome back! I’m go glad you’ve come to visit again. Before you go and get some inspiration,I invite you to subscribe to my RSS feed or newsletter! Thanks for visiting again!In Part 1, I discussed ways to build your business support team as a means to move you forward in creating your doula practice. [...]



How Much Money Will You Make In 2009?

Dec 15th, 2008 | By Darlene MacAuley | Category: Accounting/Bookkeeping, Business Planning, Creating Structure, Law of Attraction, Starting Your Biz

For today’s post, I’d like to provide you with a simple tool you can use to estimate how much money you will make and how much money you will spend next year. With this tool, you can forecast your income and expenses and see how much money you will make (or not) in 2009. Why should you do a forecast? First of all, it’s an element of a good business plan. Here are some other benefits: