One of the best ways to market yourself is by having a website. If you are just starting your business and don’t have web design experience to do it yourself or lack the capital to pay someone to create your site, there are free services available for you to create your own professional website. The [...]
In Part 2, I shared some resources to help you determine the state and federal requirements necessary to start your birth business in your area. In Part 3, I will take a look at business classes for small business owners.
In Part 1, I discussed ways to build your business support team as a means to move you forward in creating your birth business. Today, I will provide a few resources to help you determine what you need to know about in order to start your business in your particular state.
After coming down from the high of attending a your training workshop to be a doula or childbirth educator, or finishing your schooling and getting your degree, license or certification, are you asking yourself what to do next? If you have not owned a business before, navigating these uncharted waters can be overwhelming.
How do you find YOUR prospects? If you’re like many solopreneurs, very often your prospects find you. That means that somewhere somehow, someone is talking about you. That someone could be one of your clients, a colleague, or even your web site.
In the marketing business, we call that buzz about us “word of mouth” (WOM) and that’s what we all want because the more there are folks saying good things about us, the less we have to do ourselves.
But what if people AREN’T talking about us? What do we do then?
Penny Simkin offers a variety of presentations and articles to help expand a birth professional’s education.
Here is a great new place to get your doula business listed: DoulaMatch.net. DoulaMatch is a referral source for women searching for birth or postpartum doulas in their area.
For couples (or birth doulas) who want an easy, tech-y way to track contractions during labor, here is a nifty little application for the iPhone called Contraction Master. At 99 cents, it is a great little tool for mamas. No pens, paper or math skills necessary. All you need to do is press a pretty pink button at the start of of the contraction, and then press the same button to pause the timer.
