As a business owner, what should you keep in mind when selecting a name for your business? Here are 8 tips that may help you:

Word-of-mouth advertising is one of the least expensive and most powerful methods of marketing you can do for your business. When it comes to something as intimate as attending a birth, women want to be able to feel safe and trust her team. If you are recommended by someone she already does business with or otherwise knows and trusts, you are more likely to gain her business than someone she finds on a directory or online through an internet search.

Marketing is telling people what you do and how your services will solve a problem people have. One important factor you must understand about marketing is that it is a continuous process. The “Rule of Seven” in marketing means that it takes an average of seven times before a prospective client will buy from you. That being said, it’s not enough to print up some business cards and brochures to hand out, build a website, and wait for business to come. There is much more to do in order to effectively market your business and attract customers.

In the first two parts of this three-part article on increasing your potential income, we looked at how diversification is the key to earning more money. Offering more products will improve your ability to make money. Those extra products should be of two types: additional stand-alone products and value-added services that improve your existing products.

In my previous article examining how you can increase your earning potential, we examined the importance of diversifying our product offerings. In this article, we will look at the two different types of product offerings you can add to your doula business to increase profits.

Let your clients and colleagues know how much you appreciate them during this Thanksgiving season!

Do you like to write? Do you want to share your knowledge about pregnancy, labor and birth with others? You can become a published author by submitting articles to online article directories.

Joy Jones is an RN who created a very comprehensive website dedicated to the Brewer Pregnancy Diet. It not only has a great deal of information and links to many more resources, it also maintains a referral list of professionals who support the Brewer’s Diet.

Search for mother’s groups on Meetup.com. Find some interesting groups, especially those related to pregnancy, and email the organizer. Let the organizer know you are available for public speaking opportunities and would like to do a presentation at an upcoming event.

So you want to be a doula. A Savvy one at that. I’d like to offer you 5 tips to help you be taken seriously as a business owner: