Marketing

Packaging Your Doula Services

Jan 30th, 2010 | By | Category: Creating Structure, doula business tips, Marketing, Selling Your Services, Services, Setting Prices, Starting Your Biz

Do you wear other hats? Are you a childbirth educator, a postpartum doula, a photographer, a massage therapist, or any hold any other title in addition to being a birth doula? You should package your services.



Where Are You On The Internet According to Google?

Jan 29th, 2010 | By | Category: Marketing, Search Engine Optimization (SEO)

Here’s a quick tip to help you know when Google sees you on the internet.



Set Your Doula Business Apart From The Rest With Effective Service Descriptions

Jan 28th, 2010 | By | Category: Customer Service, doula business tips, Marketing, Selling Your Services, Setting Prices, Starting Your Biz

A simple way to set yourself apart from your competitors is to effectively describe your services.



Marketing in Small Ways Every Day

Jan 27th, 2010 | By | Category: Creating Structure, Marketing, Starting Your Biz

One of my favorite marketing experts is Karin Witzig-Rozell, the Marketing Materials Maven. Karin really helped me overcome my overwhelm in the area of marketing and now I actually see it as fun and challenging. Today I’d like to share one of Karin’s tips that has been valuable for me.



Should You Include Your Prices On Your Marketing Materials and Website?

Jan 26th, 2010 | By | Category: Building Connections, doula business tips, Marketing, Selling Your Services, Setting Prices, Starting Your Biz

A question I hear often is, “Should I put my prices on my brochures and website?” There are different opinions on this topic. I’ll offer you some practical information to consider, and you can choose what works best for you.



5 Questions To Ask When Setting Your Prices

Jan 25th, 2010 | By | Category: doula business tips, Marketing, Selling Your Services, Setting Prices

I’d like to offer a few questions you can ask yourself when determining your prices. In addition to considering the going rates in your local market, your experience, and what you need to make to cover expenses, I challenge you to set aside some time and write out why you are an expert at what [...]



How To Get More Website Traffic For Your Birth Biz Site

Jan 17th, 2010 | By | Category: Marketing, Search Engine Optimization (SEO)

While browsing the AllDoulas forum this morning I came across a post pleading for site optimization help for her website. I thought I’d share my thoughts and experience/experiments from that post here with you today.



Tell Your Past, Present and Future Clients About The Birth Survey

Jan 15th, 2010 | By | Category: Marketing, Resources

In an effort to provide a forum for women to provide much-needed consumer feedback about OB/Gyns, midwives, hospitals and birth center,the Coalition for Improving Maternity Services (CIMS) unveiled their national rollout of the Birth Survey, an online survey to collect information from women who have had a baby within the last three years.



Expanding Your Professional Network

Jan 14th, 2010 | By | Category: Marketing, Resources, Starting Your Biz

The Team 100 is a list of 100 people with whom you have a professional relationship. These can be fellow colleagues in your field, other birth professionals, and any business owners who you would like to refer your clients to, and who could reciprocate the favor by sending clients your way.



5 Tips For A Great Doula Interview

Jan 13th, 2010 | By | Category: doula business tips, Interviews, Marketing, Starting Your Biz, Values-Based Business

You don’t have to be a highly trained salesperson to do well in an interview. You should be well-prepared, have a professional presence, and most of all, you should be authentic and true to yourself.