So what’s the number one rule? Your potential customers are really not that interested in what you do and how you do it. What they really want to know is, what’s in it for them?

So you’ve worked on your elevator speech and you have a powerful statement about what you do for your ideal client. What will you say if the response you receive is “Tell me more”?

Marketing is telling people what you do and how your services will solve a problem people have. One important factor you must understand about marketing is that it is a continuous process. The “Rule of Seven” in marketing means that it takes an average of seven times before a prospective client will buy from you. That being said, it’s not enough to print up some business cards and brochures to hand out, build a website, and wait for business to come. There is much more to do in order to effectively market your business and attract customers.

There are many ways doulas set their prices and even whether or not to charge. Different doula organizations suggest different methods of whether, when and what to charge. I will go out on a limb (and may be disagreed with vehemently, I know) and discuss some ways that others I’ve spoken to have structured their pricing. Hopefully that will help you to decide what works best for you.

Let your clients and colleagues know how much you appreciate them during this Thanksgiving season!

Search for mother’s groups on Meetup.com. Find some interesting groups, especially those related to pregnancy, and email the organizer. Let the organizer know you are available for public speaking opportunities and would like to do a presentation at an upcoming event.

Do you wear other hats? Are you a childbirth educator, a postpartum doula, a photographer, a massage therapist, or any hold any other title in addition to being a birth doula? You should package your services.

A simple way to set yourself apart from your competitors is to effectively describe your services.

Welcome back! I’m go glad you’ve come to visit again. Before you go and get some inspiration,I invite you to subscribe to my RSS feed or newsletter! Thanks for visiting again!A question I hear often is, “Should I put my prices on my brochures and website?”
There are different opinions on this topic. I’ll offer [...]

I’d like to offer a few questions you can ask yourself when determining your prices. In addition to considering the going rates in your local market, your experience, and what you need to make to cover expenses, I challenge you to set aside some time and write out why you are an expert at what [...]