Do you wear other hats? Are you a childbirth educator, a postpartum doula, a photographer, a massage therapist, or any hold any other title in addition to being a birth doula? You should package your services.

How Many Packages Should I Offer?

Three is the magic number. You won’t overwhelm a potential client  with too many choices, and yet it will feel like there is a a variety to choose from. You can have:

1. A Basic Package
2. An Upgraded Package
3. Your High-End Bells and Whistles Package

I’ll offer my own packages as an example:

1. A Basic Package: My basic birth doula package is pretty standard, offering what most other birth doulas offer in terms of prenatal and postpartum visits, attendance at the birth, and so on.
2. An Upgraded Package: I am a Reiki practitioner, so I offer an upgraded package that includes some Reiki sessions in addition to everything that is in the basic package.
3. My High-End Package: I am also a life coach, so my high-end package adds a birth/parenting/life coach package to the Upgraded package. So, clients will receive doula services, Reiki and coaching.

You are not only limited to adding services. If you make and sell products, you could add some of your products to your upgraded packages. Use your imagination to build packages that no other doulas around you offer. This will automatically set you apart from your competition.

How Should I Price My Packages?

In a past article I offered some questions that you can ask yourself when setting your prices. Refer to it if you need help determining the price for your Basic Package. For pricing your Upgraded and High-End Packages, a good rule of thumb is to increase your price 10-30%. For example, the rate for your Basic Package is $295. Your mid-range package could be about 10% higher, at $325. Your premium package could be $375, a difference of about 15% over your mid-range package.

Magical Numbers?

Some marketing experts suggest that people really respond to prices that have any 5s, 7s and 9s in them. I can’t say that I agree. I do admit, though, that in the above pricing examples, I started off using the numbers $300, $330 and $380, and that I personally feel more attracted to the prices listed above. For some reason, they just look nicer. I invite you to experiment with your prices and see what feels good to you.

These posts may also inspire you:

1. Should You Include Your Prices On Your Marketing Materials and Website?
2. Set Your Doula Business Apart From The Rest With Effective Service Descriptions
3. 7 Pricing Strategies for Birth Doulas
4. Increasing Your Earning Potential, Part 1 of 3: Diversification, by Leanne Palmerston
5. 5 Questions To Ask When Setting Your Prices