I’d like to offer a few questions you can ask yourself when determining your prices. In addition to considering the going rates in your local market, your experience, and what you need to make to cover expenses, I challenge you to set aside some time and write out why you are an expert at what you do.

• What are the unique gifts that you have to offer?
• What can you do for clients that others in your area don’t offer?
• Why are you passionate about what you are doing?
• What problems are you solving for your clients and what results are they experiencing?
• What is your philosophy about birth and how much do you want that to align with your clients’ philosophies?

If you can articulate how they will benefit from utilizing your unique skills, gifts, you will set yourself apart from others in your space, and potential clients will be curious to know more about you and will really want to speak to you.

People must understand the value you offer them based on the problems you solve for them by hiring you. Appeal to their emotions and let your philosophy resonate with them. This will help you separate the shoppers looking for the best deal from the clients who are looking for a connection with their provider.

These posts may also inspire you:

1. The Number One Rule To Remember When Marketing Your Birth Business
2. 5 Tips For A Great Doula Interview
3. Should You Include Your Prices On Your Marketing Materials and Website?
4. What Exactly Am I Marketing, Anyway?
5. 7 Pricing Strategies for Birth Doulas