There’s no going back – many of us lead busy social lives… online. Social media needs to be an essential ingredient in a birth pro’s marketing and networking strategies. It’s where a large number of expectant mamas hang out, and it’s where we can get their attention. It’s where we can be influential, and where we can change the state of maternal health in our society. The issue many face is that aside from the learning curve newbies face when starting out, to get the most out of social media, time must be invested in it. Anyone who is a heavy user of Facebook and Twitter (and now Google+) knows all too well the time suck that can result.

About a month or two ago, I discovered there’s a buzzword that describes people like me. I’m a “curator” – someone who finds informative and useful online content and shares it with friends and followers. I’ve been the resource gal for as long as I can remember! Being a curator is very time consuming (fellow curators, please nod along with me). Luckily there are apps people just like us!

Over the past couple of months, the tools I’ve been using have really helped me have a more frequent online presence while at the same time allowing me to have more time to do other things in my life. Once again, here is a list of the tools I shared:

Tools to Connect:

*Topify
*SocialOomph
*Rapportive