One of my favorite marketing experts is Karin Witzig-Rozell, the Marketing Materials Maven. Karin really helped me overcome my overwhelm in the area of marketing and now I actually see it as fun and challenging. Today I’d like to share one of Karin’s tips that has been valuable for me.

I’d like to offer a few questions you can ask yourself when determining your prices. In addition to considering the going rates in your local market, your experience, and what you need to make to cover expenses, I challenge you to set aside some time and write out why you are an expert at what [...]

While browsing the AllDoulas forum this morning I came across a post pleading for site optimization help for her website. I thought I’d share my thoughts and experience/experiments from that post here with you today.

In an effort to provide a forum for women to provide much-needed consumer feedback about OB/Gyns, midwives, hospitals and birth center,the Coalition for Improving Maternity Services (CIMS) unveiled their national rollout of the Birth Survey, an online survey to collect information from women who have had a baby within the last three years.

The Team 100 is a list of 100 people with whom you have a professional relationship. These can be fellow colleagues in your field, other birth professionals, and any business owners who you would like to refer your clients to, and who could reciprocate the favor by sending clients your way.

One of the best ways to market yourself is by having a website. If you are just starting your business and don’t have web design experience to do it yourself or lack the capital to pay someone to create your site, there are free services available for you to create your own professional website. The [...]

As soon as you finish your doula training, you should get yourself some business cards. Yes, an eye-catching logo and catchy business name will help to brand yourself, but you don’t need to wait until you have those to let people know you are in business.