Word-of-mouth advertising is one of the least expensive and most powerful methods of marketing you can do for your business. When it comes to something as intimate as attending a birth, women want to be able to feel safe and trust her team. If you are recommended by someone she already does business with or otherwise knows and trusts, you are more likely to gain her business than someone she finds on a directory or online through an internet search.

This week we’ll be taking a look at all the ways you organize your office, paperwork, files and electronic data. Each day I’ll offer you some tips and resources to help you organize your office in some way. Today we will take a look at where you run your birth business.

Do your days run you? Do you feel like you spend a lot of your time reacting to what’s going on around you right now than deliberately planning your day? Are you ready to slow down and take control of your schedule? Are you ready to do more meaningful activities and live more consciously?

Do you feel like you are in control of your calendar and all those things on your to-do list or are they in control of you? If you are driven by everything that has to be done each day, there’s a good chance that the systems you’re using to plan your days and keep yourself organized need to be examined and restructured. By implementing some key structures in the important areas in your life, you will find yourself moving through the day with less stress and more items on your list being crossed off.

Stephen Covey says the “essence of these needs is captured in the phrase ‘to live, to love, to learn, to leave a legacy’.” Explore a new way of looking at self care and how it helps enable you to serve others in the work you do and the life you live.

In my previous article examining how you can increase your earning potential, we examined the importance of diversifying our product offerings. In this article, we will look at the two different types of product offerings you can add to your doula business to increase profits.

In order to have a successful business, it’s important to consider how successful you are in other areas of your life.

Welcome to the first of a three-part series on increasing your earning potential. In this series, we will look at specific things you can do to improve your bottom line and bring more money into your birth business.

In order to help my coaching clients focus on and move toward their goals, I ask them to do a values clarification exercise. Some of you may ask doula clients to do a values clarification exercise to help them become clear on what is most important to them with regard to their upcoming birth. In the same way, clarifying your core values, or the characteristics that mean the most to you in life, can reap the following benefits for you

I am a really lucky birth doula. Why? I live within a wonderful birth community, with lots of caring, wonderful, smart women who offer support, suggestions and resources when I really need it.