Facebook Ad Crash Course for Birth Pros (Part 3)
Jun 8th, 2011 | By Darlene MacAuley | Category: Birth Pros Speak, Inspiring New Tip, Social MarketingIn the previous article, we went over how to set up, target and create your ads – in this last part of the series, we’ll go over the basic metrics and stats and cover the concepts of splitting out groups based on your campaign’s metrics to get the best people for your Page at the lowest price.
In terms of longterm advertising costs, generally a very local ad campaign for something as specific as a birthing professional isn’t going to get millions of impressions, so CPM is my eventual preferred method as it ends up being the cheapest once you figure out exactly what works for you.



