Set an intention today that you will attract more clients by preparing several interview packets. By having a few packets that are ready to go, you will be sending a message out to the Universe that you’re ready and willing to receive more clients into your practice.

What should you include in your interview packets? Here are some suggestions:

So what’s the number one rule? Your potential customers are really not that interested in what you do and how you do it. What they really want to know is, what’s in it for them?

I’ve been exploring a better-defined niche for my doula business. It’s evolved over the two years of my work with women, and it’s about to be transformed again pretty shortly. Today I’ll share with you what a niche is and why you should consider one for your birth business.

For the home business owner, time management is critical for maintaining peace of mind and peace within your family. It’s important that you be as productive as possible in the time you set aside for work so you can enjoy life more when you’re away from it.

Many professional groups can be found online through an internet search. Some groups may be in your local area, but others may have an online presence only. Some groups with a national or international presence may have chapters in various areas.

Do you know you probably already have already written material that is ripe for an article? Here are some places to consider looking for original material:

When designing your website or marketing materials, what should you be focusing on? What does everyone want to know when looking for a new product or service?

So you’ve worked on your cocktail line and you have a great statement about what you do for your ideal client. How do you know your cocktail line is effective? When the response you receive is “Tell me more”? So, what will you say next?

As a business owner, what should you keep in mind when selecting a name for your business? Here are 8 tips that may help you:

Word-of-mouth advertising is one of the least expensive and most powerful methods of marketing you can do for your business. When it comes to something as intimate as attending a birth, women want to be able to feel safe and trust her team. If you are recommended by someone she already does business with or otherwise knows and trusts, you are more likely to gain her business than someone she finds on a directory or online through an internet search.