Search for mother’s groups on Meetup.com. Find some interesting groups, especially those related to pregnancy, and email the organizer. Let the organizer know you are available for public speaking opportunities and would like to do a presentation at an upcoming event.

Do you wear other hats? Are you a childbirth educator, a postpartum doula, a photographer, a massage therapist, or any hold any other title in addition to being a birth doula? You should package your services.

Here’s a quick tip to help you know when Google sees you on the internet.

A simple way to set yourself apart from your competitors is to effectively describe your services.

One of my favorite marketing experts is Karin Witzig-Rozell, the Marketing Materials Maven. Karin really helped me overcome my overwhelm in the area of marketing and now I actually see it as fun and challenging. Today I’d like to share one of Karin’s tips that has been valuable for me.

I’d like to offer a few questions you can ask yourself when determining your prices. In addition to considering the going rates in your local market, your experience, and what you need to make to cover expenses, I challenge you to set aside some time and write out why you are an expert at what [...]

One of the best ways to market yourself is by having a website. If you are just starting your business and don’t have web design experience to do it yourself or lack the capital to pay someone to create your site, there are free services available for you to create your own professional website. The [...]

As soon as you finish your doula training, you should get yourself some business cards. Yes, an eye-catching logo and catchy business name will help to brand yourself, but you don’t need to wait until you have those to let people know you are in business.

How do you find YOUR prospects? If you’re like many solopreneurs, very often your prospects find you. That means that somewhere somehow, someone is talking about you. That someone could be one of your clients, a colleague, or even your web site.

In the marketing business, we call that buzz about us “word of mouth” (WOM) and that’s what we all want because the more there are folks saying good things about us, the less we have to do ourselves.

But what if people AREN’T talking about us? What do we do then?

One way of marketing yourself and your birth business is to write articles that could attract potential clients. Previously, I talked about writing as one of the strategies one can use to market a business. Writing gives business owners visibility and credibility.