In the previous article, we went over how to set up, target and create your ads – in this last part of the series, we’ll go over the basic metrics and stats and cover the concepts of splitting out groups based on your campaign’s metrics to get the best people for your Page at the lowest price.

In terms of longterm advertising costs, generally a very local ad campaign for something as specific as a birthing professional isn’t going to get millions of impressions, so CPM is my eventual preferred method as it ends up being the cheapest once you figure out exactly what works for you.

In the first part of this series, we learned how to create basic variations of ads and explored some of the concepts behind creating an attractive, relevant ad for your birth business. In this article, we’ll delve into how to create the ad in Facebook’s system and target it specifically based on the kind of person you want to attract.

Setting Up Your First Ad

For illustrative purposes, I’ll be assuming you’re advertising your own Facebook Page while walking through this – though most of the tips here work just as well for your external site. I highly recommend investing your resources in building a Page, though – it’s an unobtrusive way to get information out to people who may be passively interested in your services, and the more people are aware of you, the more business you’ll get!

Getting the word out locally about your services is a vital component for your business and there are lots of ways you can put your name out there. I’ll be focusing on one of the methods that has a lot of long term potential for birth professionals – Facebook Ads.

Now, maybe you have a small budget, or maybe you think Facebook is too big of a place to advertise your birth business.

I literally spend no more than $5 a day and get my message seen at least 5000 times on a slow day, and this leads to highly relevant new fans on our Facebook Page daily!

On a forum I’m a part of, there was recently a discussion of hospitals that require birth doulas to sign consent forms in order to practice there. These forms typically list what a doula can or cannot do in that particular hospital.

It’s a good idea for doula clients to be aware of their doctor’s and hospital’s policies regarding access to and acceptance of labor support. One way to address this is to include specific wording on the doula contract that raises awareness and voices the expectation that the client needs to understand how supportive their caregivers will be of their doula.

While browsing the AllDoulas forum this morning I came across a post pleading for site optimization help for her website. I thought I’d share my thoughts and experience/experiments from that post here with you today.

As soon as you finish your doula training, you should get yourself some business cards. Yes, an eye-catching logo and catchy business name will help to brand yourself, but you don’t need to wait until you have those to let people know you are in business.

After owning a couple of business for a few years and studying other successful companies, I’ve found that creating a business based on values gives everyone in the organization a road map to follow. It helps business owners create a vision for their company by focusing on traits and qualities that are meaningful. It gives [...]

After coming down from the high of attending a your training workshop to be a doula or childbirth educator, or finishing your schooling and getting your degree, license or certification, are you asking yourself what to do next? If you have not owned a business before, navigating these uncharted waters can be overwhelming.

New subscribers to my newsletter receive an email from me asking if they have any burning questions about starting or growing their birth business. This morning, I received a letter from Rebecca. She is thinking about becoming a doula, and she wanted to find out some ways to keep herself informed with up-to-date information. Here are some resources I offered to her.