A simple way to set yourself apart from your competitors is to effectively describe your services.

One of my favorite marketing experts is Karin Witzig-Rozell, the Marketing Materials Maven. Karin really helped me overcome my overwhelm in the area of marketing and now I actually see it as fun and challenging. Today I’d like to share one of Karin’s tips that has been valuable for me.

A question I hear often is, “Should I put my prices on my brochures and website?” There are different opinions on this topic. I’ll offer you some practical information to consider, and you can choose what works best for you.

While browsing the AllDoulas forum this morning I came across a post pleading for site optimization help for her website. I thought I’d share my thoughts and experience/experiments from that post here with you today.

In an effort to provide a forum for women to provide much-needed consumer feedback about OB/Gyns, midwives, hospitals and birth center,the Coalition for Improving Maternity Services (CIMS) unveiled their national rollout of the Birth Survey, an online survey to collect information from women who have had a baby within the last three years.

The Team 100 is a list of 100 people with whom you have a professional relationship. These can be fellow colleagues in your field, other birth professionals, and any business owners who you would like to refer your clients to, and who could reciprocate the favor by sending clients your way.

You don’t have to be a highly trained salesperson to do well in an interview. You should be well-prepared, have a professional presence, and most of all, you should be authentic and true to yourself.

Do you need to get liability or malpractice insurance? Well, no, it is generally not required for doulas or childbirth educators to carry it. Is it good to have? I think so. However, like most everything else, there are valid reasons to have insurance or pass. On one hand, there haven’t been many cases of doulas getting sued. As long as you’re practicing in your scope, risk shouldn’t be high.