At a typical fair, each business has a designated space. Vendors are usually are provided a table, a chair or two, and maybe an electrical outlet. The organizers may also put up a small sign with the business name at the back of the booth.

Beyond what is provided, it is up to you to make your booth a place that people want to come and visit. One way to get ideas is to go to some fairs and see what attracts you. You may notice that many exhibitors have their table at the front of the booth, right up to the aisle where people are walking. The exhibitor may have some items displayed on the table, perhaps some brochures, and they’re sitting at the table, available to talk to the people passing by. Most of the time, what happens? People keep walking. Especially if it is crowded.

Here are some ways to cozy up your space:

One of my favorite marketing experts is Karin Witzig-Rozell, the Marketing Materials Maven. Karin really helped me overcome my overwhelm in the area of marketing and now I actually see it as fun and challenging. Today I’d like to share one of Karin’s tips that has been valuable for me.