At a typical fair, each business has a designated space. Vendors are usually are provided a table, a chair or two, and maybe an electrical outlet. The organizers may also put up a small sign with the business name at the back of the booth.

Beyond what is provided, it is up to you to make your booth a place that people want to come and visit. One way to get ideas is to go to some fairs and see what attracts you. You may notice that many exhibitors have their table at the front of the booth, right up to the aisle where people are walking. The exhibitor may have some items displayed on the table, perhaps some brochures, and they’re sitting at the table, available to talk to the people passing by. Most of the time, what happens? People keep walking. Especially if it is crowded.

Here are some ways to cozy up your space:

I’ve been exploring a better-defined niche for my doula business. It’s evolved over the two years of my work with women, and it’s about to be transformed again pretty shortly. Today I’ll share with you what a niche is and why you should consider one for your birth business.

So you’ve worked on your cocktail line and you have a great statement about what you do for your ideal client. How do you know your cocktail line is effective? When the response you receive is “Tell me more”? So, what will you say next?

Word-of-mouth advertising is one of the least expensive and most powerful methods of marketing you can do for your business. When it comes to something as intimate as attending a birth, women want to be able to feel safe and trust her team. If you are recommended by someone she already does business with or otherwise knows and trusts, you are more likely to gain her business than someone she finds on a directory or online through an internet search.

So you’re at a cocktail party, and when meeting someone new you’re asked, “What do you do?” If you respond with “I’m a birth doula”, how many people respond with a blank look on their face? How long does it take for you to then explain what it is you do, and yet, the person still doesn’t quite get it?