It helps to be really clear about who you want to serve with your birth business. If you are just starting out, you may have to take a guess for now and adjust your ideal client profile as you gain experience. What’s wonderful, though, about having your own practice is that you make changes at any time!

So what’s the number one rule? Your potential customers are really not that interested in what you do and how you do it. What they really want to know is, what’s in it for them?

Do you know you probably already have already written material that is ripe for an article? Here are some places to consider looking for original material:

When designing your website or marketing materials, what should you be focusing on? What does everyone want to know when looking for a new product or service?

Marketing is telling people what you do and how your services will solve a problem people have. One important factor you must understand about marketing is that it is a continuous process. The “Rule of Seven” in marketing means that it takes an average of seven times before a prospective client will buy from you. That being said, it’s not enough to print up some business cards and brochures to hand out, build a website, and wait for business to come. There is much more to do in order to effectively market your business and attract customers.

A simple way to set yourself apart from your competitors is to effectively describe your services.

In an effort to provide a forum for women to provide much-needed consumer feedback about OB/Gyns, midwives, hospitals and birth center,the Coalition for Improving Maternity Services (CIMS) unveiled their national rollout of the Birth Survey, an online survey to collect information from women who have had a baby within the last three years.