An email signature is such a simple way to let people know what you do and where to find out more information about you. If you have an online email account like Gmail or Hotmail, you can use WiseStamp to create a customized email signature. It currently works with Firefox and Google Chrome.

Welcome to the first of a three-part series on increasing your earning potential. In this series, we will look at specific things you can do to improve your bottom line and bring more money into your birth business.

Let your clients and colleagues know how much you appreciate them during this Thanksgiving season!

Search for mother’s groups on Meetup.com. Find some interesting groups, especially those related to pregnancy, and email the organizer. Let the organizer know you are available for public speaking opportunities and would like to do a presentation at an upcoming event.

How do you find YOUR prospects? If you’re like many solopreneurs, very often your prospects find you. That means that somewhere somehow, someone is talking about you. That someone could be one of your clients, a colleague, or even your web site.

In the marketing business, we call that buzz about us “word of mouth” (WOM) and that’s what we all want because the more there are folks saying good things about us, the less we have to do ourselves.

But what if people AREN’T talking about us? What do we do then?