Word-of-mouth advertising is one of the least expensive and most powerful methods of marketing you can do for your business. When it comes to something as intimate as attending a birth, women want to be able to feel safe and trust her team. If you are recommended by someone she already does business with or otherwise knows and trusts, you are more likely to gain her business than someone she finds on a directory or online through an internet search.

In order to have a successful business, it’s important to consider how successful you are in other areas of your life.

In order to help my coaching clients focus on and move toward their goals, I ask them to do a values clarification exercise. Some of you may ask doula clients to do a values clarification exercise to help them become clear on what is most important to them with regard to their upcoming birth. In the same way, clarifying your core values, or the characteristics that mean the most to you in life, can reap the following benefits for you

If you have difficulty remembering to write down your odometer reading to keep track of miles you’ve driven for business purposes, here’s a way you can figure out how far you’ve driven and keep a record of where you go.

Today I’ll share the filing system that has evolved over time. It’s a loose rendition of Julie Morgenstern’s paper filing system from her book, “Organizing From The Inside Out”.

Are you just getting started and want some guidance about business tax requirements, record keeping requirements, and more? The Internal Revenue Service offers online video classes for small business owners.