Have you taken the time to consider what your hourly rate would be for the time you're dedicating to your birth doula clients? In a recent Facebook Group post for students of Birth Arts International
, founder Demetria Clark offered the following example:
If you charge $800 per birth, this is a simple breakdown to consider:
- Time with parents – 5 hours (prenatals and phone calls)
- Time at birth – 10 hours (sometimes much longer, sometimes much shorter, but 10 is a midline average).
- Time in postpartum – 3 hours
- Postpartum visits if you offer 2 – 3 hours
- Driving time – 3 hours average.
- Prep and research time – 2 hours
At 26 hours, you're rate is approximately $30.77 an hour.
The above example only takes the amount of time you're spending into account. This doesn't include your other business expenses or the (non-deductible) costs that are incurred that affect your family (such as childcare) and your well-being as a result of attending births. Self-care is critical for you, especially if you attend a particularly long birth. Do you need someone to care for your kids so you can catch up on your sleep? Does it help you to get some body work done? Do you need to talk to someone if the birth you've attended was rough? What helps you rejuvenate yourself after a birth?
As a new doula, it is reasonable to charge an amount that will help to cover your basic expenses such as gas, childcare and meals. This is especially important if it would otherwise cause hardship for your family if you did not charge anything. It will be much easier for you to dedicate yourself wholeheartedly to your clients when your basic needs are being met. In addition, clients may place more value and take you seriously when there is an exchange of money for services, even if it is a minimal amount.
There's no one right way to charge
There is an infinite number of ways you can structure your pricing at different stages of your business. Your philosophy, current financial situation, business goals, and even your personality will play a role in helping you determine the best way to set up your rates.
Your rates play a part in reflecting your self-worth. Know that you bring tremendous value to pregnant people at a birth, no matter how much experience you have.
I'd love to know how if you've broken down your rates, what you discovered in doing so, and whether you intend to make any changes. Come join me on the Inspired Birth Pros Facebook Group to talk shop!