Hi! I’m Darlene MacAuley, the creator of Inspired Birth Pro

Darlene MacAuley - Business Coach

In 2007 I was working with my husband in our 6-year old asset liquidation business, crunching numbers and managing payroll and employee paperwork. I was happy to be self-employed but wanted more meaning in my work.

An ALACE birth doula training ad knocked me upside the head and I jumped in feet first and heart next, convinced that it was what I was destined to do. I began looking for my tribe, birth and business-wise. There were some doulas in my city but there really wasn’t much in the way of business support, so I created a birth network in an attempt to create my own community. In building my doula practice, I certified with Birth Arts International, developed my own business systems, hired coaches and learned more about growing a service business on my own. Eventually, I became a certified business coach with International Coach Academy and a Hypnobabies childbirth hypnosis instructor. I’ll also mention I have a business degree, but I really learned about business once I had one of my own.

Since the beginning I wanted to help as many people as possible feel informed and empowered in their pregnancy, their birth and as they began their parenting journey. As it turned out, starting this blog in 2008 and coaching doulas to grow their businesses helps me achieve this goal.

I am no longer teaching childbirth classes or working as a doula, but there is a special place in my heart for birth pros and families who use their services. I keep up with what’s going on in the birth world, and I continue to offer coaching services and digital products to birth doulas and other birth professionals.

I’m here to help you attract more clients by coaching you on how to harness the power of connection and community so you can stand out and grow your business with ease.

As a business coach, I’ve taken my education and business experience, my knack for making connections between people and resources, and my mission of supporting women in birth and rolling it all into a one-stop resource for doulas and other birth professionals to start and grow their own practices.

I don’t offer an out-of-the-box system. Instead, I work with birth professionals who are serious about dedicating their time and energy to creating a thriving business in ways that align most with their values and what feels good to them. I believe our businesses are an extension of ourselves, and through group coaching programs, workshops and individual coaching, birth professionals will learn to create a business to support their lifestyle while living out their vision to support families.

I purchased the Savvy Doula Startup Kit + Prenatal Meeting Planner and I am so happy with it! It is so much more than I was expecting! I was hesitant to purchase at first, thinking I could save money by creating my own forms, but as a brand new doula I would have never been able to come up with so many great forms and resources on my own. I was able to save so much time by purchasing the kit. It is obvious that years of experience and planning have gone into the startup kit and prenatal meeting planner. This purchase was well worth the investment!

Genesis Birth Doula

Are we a good match?

Could you start your business yourself without help? Of course you can. I admit that I’m a technician. I am the type to DIY the heck out of things and I learned how to take care of my own bookkeeping, client management, website creation, marketing, social media, and on and on. I pick up information and skills quickly and I am pretty good at a lot of different things. However, I’ve learned all of this over the past 15 years, and I’ve had business coaches, marketing coaches, CPAs, SBA business training classes, and hours upon hours of research and trial and error.

The times I’ve made the most progress were the times I had a coach who answered my questions, pushed me past my fears and held me accountable to get tasks done. One-on-one support has the greatest impact, and I serve doulas and other birth professionals as their #1 supporter of their success. Having me available to call on means that you will shorten the time it takes to get from ground zero to clients on your books. If you are ready to put in the hard work, I am ready to give you the help you need to get your birth business up and running.

Interested in seeing how we can work together?

Visit the Work with Me page to learn about my current and upcoming coaching programs.