When you own a small business, marketing can seem like a daunting task. However, there are a million ways to get the word out about your business. With a strong marketing plan and steady, conscientious, and consistent practice, you will build up momentum and a client base. By completing just one small marketing task every day, after a month, you will have completed 30 tasks to build awareness about your business!
Each day, decide on just one action that will help you to market your business. Here are just a few suggestions:
- Submit your contact information to an online directory
- Order business cards
- Create a brochure or flyer
- Send out an email or make a phone call to a doctor or other professional you would like to introduce your services to
- Work on the copy for your website to speak directly to your ideal client
- Add a blog section to your website
- Create a Facebook page
- Start using Instagram
- Set up a Pinterest business account
- Schedule social media posts for the week
- Change your voice mail message
- Attend a networking lunch
- Send a birthday card to a past client or her baby
- Create an “elevator speech“
- Get a booth at a baby fair
- Add your website to your email signature
- Speak at a mom’s group or childbirth class
- Send or deliver brochures or business cards to a yoga studio or other complementary business
- Hold a free class
- Volunteer with a local doula group at a community event
Just one action to promote your business each day will add up to a LOT of marketing over time. It allows you to consistently put your name and services out there, and once you’ve done your marketing task you can move on to other business.
What other quick marketing tasks can you think of? Make a list and add it to your marketing plan. Commit to doing at least one marketing task every day and see how that makes a difference in your birth business.
photo credit: DigitalRalph via photopin cc
Create Your Marketing Plan
You know it's said that failing to plan is planning to fail. Marketing is probably the next important activity after birth work. If you can decide on the ways you will market yourself throughout the year, it will be easier for you to create shorter term, bite-size goals. This download includes a completed sample marketing plan, and one you can fill in the blanks. This is is one document with two plans, so copy, paste and complete what you need.