Doula Biz Jumpstart

It’s 2 a.m. and you’re tirelessly working on your doula business (again)… you’d rather be sleeping or at a birth instead of worrying about the business stuff.

The doula workshop you attended was on point when it came to teaching you how to support women during pregnancy and birth but you didn’t leave with all the info you really need to start your doula biz.

The problem is, with all these late-night research sessions, you are now drowning in information overload. You want to work with someone who will answer your questions and walk beside you as you get your doula business off the ground.

I've got you covered.


What you can look forward to:

You sleep better knowing your doula biz is legal and you’ve got your bases covered.

You focus on your clients in labor rather than worry about your website

Your calendar is filling up with people who want you as their doula and you have more money flowing into your bank account.

You know and use the secret tools of professional, savvy doulas to create an experience where your clients feel special and well-cared for.

You’re a rock star in the maternity wing now that you have the time to connect with more women to support them during labor and birth.

You have more play time with your kids and free evenings to spend with your partner because you follow your plan to work on your business during your work hours and get shit done.

You make more than a living wage, know how to nurture your money, and play nice with the IRS.

I started working with Darlene because I knew I needed someone to keep me accountable if I was going to move my doula business forward.  I find it hard to balance being the primary caregivers for my son, my doula business, and my work as a childbirth educator. Darlene has been AMAZING. She has coached me through a number of obstacles and helped me gain clarity in what I want for my business AND my life.  She encourages me to move towards my vision while providing simple ways to be organized, clear advice about marketing and strategy, as well as tons of practical know-how in regards to business management. Thanks to Darlene, I have a clear path forward towards building the business and life I desire!


Birth Doula and Childbirth Educator, Brainy Birth

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Getting started is easy:

Click the button, choose your payment option (one-time or monthly), and pay now with PayPal or your credit card.

Within two business days, you will receive the coaching agreement to complete.


Once the coaching agreement is signed, you’ll set an appointment for your Foundation Session within the next week and receive your first homework assignment.


During your Foundation Session, we will get to know one another, go over your completed assignment, and review your goals and timeline for our time together.


After the Foundation Session, you’ll choose a date for the following week using the online scheduler to begin your twice monthly coaching sessions.

Here's what you get:

Initial Foundation Session (90 minutes)

6 coaching sessions (55 minutes each) via Zoom video conferencing, twice per month

Recordings of each coaching session

Email and Voxer coaching support in between live coaching sessions to get your questions answered 

The Savvy Doula Business Startup Checklist

Additional resources to help rock your doula business

Darlene was amazing! With the suggestions she made and guidance offered, I have already seen an increase in my client response. In just an hour's time, I received so many excellent ideas and tips that my head is still buzzing! If you are starting or even an experienced birth professional I highly recommend working with Darlene!


Birth Doula and Lactation Counselor, Dulce Birthing Services

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Hi, I'm Darlene.

Darlene MacAuley

I’m a business coach who helps birth professionals start and grow their businesses. Though I have a business degree, I didn’t learn how to run a small business until I started one with my husband. After working with him for six years I went off on my own to become a doula, childbirth educator, and business coach. When I first started out there weren’t a lot of resources for doulas about starting a business, and with the help of business courses, coaches and a lot of sweat and tears, I built my own practice. Now I share the wisdom I’ve picked up over the years with new birth pros like you and hope that I can shorten your learning curve and help you create a thriving business.

Who this is for:


Birth doulas in business for less than 3 months.


Birth doulas who have been out of training for a while and are starting at ground zero

Who this is NOT for:


Birth professionals other than birth doulas


Doulas interested in setting up shop with a partner or forming an agency

Coaching with Darlene helped me focus and prioritize what I need to do for my childbirth education and doula business daily, weekly, and monthly. Since I'm a homeschooling mom of 4 this was very helpful in giving me opportunities and ideas on where to turn for my business needs. That saved me hours of time!


Childbirth Educator and Doula

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Frequently Asked Questions

What is it like to work with a coach-mentor?

Similar to how we work as doulas, as a certified coach, I partner with you to help you determine your own best course of action based on where you currently are and the goals you want to accomplish. I honor in you that you are creative, resourceful and whole, and it’s my goal to help encourage self-discovery and allow you to determine solutions and strategies that will help you grow your business in a way that is authentic to you.

As a mentor, I take my experience as a business owner and birth professional and provide you with a roadmap with actions you can follow to help you get your business set up and running. I’ll provide you with direct resources to save you time, and when necessary, I’ll share my opinions or give instruction. We will use the Startup Checklist as a guide to keep you moving forward, however, based on where you are in the process, you do not need to follow it directly and you ultimately choose the solutions that are best for you and your business.

Working with me as your coach-mentor, you’ll grow not only as a business owner because of the skills and knowledge you’ll gain, but you’ll also learn to reflect more deeply and align your values (those things that are most important in your life that you must have to be happy) with your goals, and that will help you minimize burnout and help you create a successful business.

When does the program officially begin?

Your Foundation Session can be scheduled once the contract and payment have been received.  Regular coaching sessions will be scheduled twice monthly in either the first and third or second and fourth weeks of the month. Once you sign your coaching agreement, you'll receive an email with a link to book your Foundation Session.

How will we meet for our coaching sessions?

Our live coaching sessions will be held via Zoom video conferencing. Each session will be recorded and you will receive your recording shortly after our coaching sessions.

What is the Foundation Session?

This is our first call and lasts about 90 minutes. This call is structured upon your responses in the first major homework assignment that you'll receive when you sign up for the program. This session sets the framework for our partnership and will give me a very good idea of where you currently are in your business startup process. We discuss your goals and your values, and throughout our time working together over the next three months, my job is to remind you of these goals and values.

Following the Foundation Session, our regular call arrangement will include a session twice a month for three months.

What if I am at a birth on the day of our scheduled coaching session?

If you are at a birth, it’s important for you to send me an email to let me know. We will reschedule your session for another day within the same or following week.

What's your payment plan?

The payment plan consists of three equal payments of $540. The first payment is collected when you sign up for the program, and a payment subscription will be set up for you in either PayPal or Stripe (credit card processor) and will automatically be processed for two additional months.

What if I have more questions?

If you're on the fence and want to chat about how Doula Biz Jumpstart can help you start your business, let's get together for a 20-minute call.

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